整理了5套实用的商务英语邮件范本，旨在帮助外贸从业者有效沟通，重新激活那些长期未下单的客户资源。
第一部分：重新激活长期未下单的老客户沟通策略
第二部分：唤醒失去联系的潜在客户互动技巧
第三部分：处理突然中断合作的熟客维系方案
第四部分：通过社交互动召回有合作历史的客户
第五部分：针对有新动态潜在客户的精准联系方法
01
重新激活长期未下单的老客户沟通策略
当客户长时间未下单时，建议采用初步试探性沟通方式：
Hello XXX, hope all is well. Any new orders for 产品名 this year?若初步沟通无回应，可继续发送以下邮件跟进：
Hi XXX,
I hope you’re doing well with everything going on right now.
表达关心，询问近况，营造友好氛围。
自上次跟进以来，我们一直未收到您的回复。我想可能存在一些合作上的障碍或问题。
主动提出解决方案，展现服务诚意。
Please let me know if I can be of any help. 请告知我们如何更好地协助您。
02
唤醒失去联系的潜在客户互动技巧
Hi XXX,
I hope you’re doing well. It has been very long since we last touched base.
保持礼貌问候，为后续沟通铺垫。
I hear business in xxx （客户国家名) is picking upnicely these days. How is yours?
通过行业观察切入，了解对方现状。
Currently we are working on some projects for eco-friendly bio packagings. Please let us know if there is any scope to work together now.
展示自身优势，同时询问合作可能性。
Have a productive day.
传递积极能量，结束邮件。
03
处理突然中断合作的熟客维系方案
Hi XXX,
Hope this email finds you well.
维持日常问候的亲切感。
I’m checking up on you it is been a long time since we last communicated.
表达关心，说明邮件目的。
Enclosed kindly find a updated quotation for the items you have purchased regularly.
提供价值信息，展示持续关注。
It would mean a lot if you let us know what you think. We are standby for any further discussion.
邀请反馈，保持沟通渠道畅通。
04
通过社交互动召回有合作历史的客户
Hi XXX,
I was just going back through my photo album, and I smiled when I saw the picture we took together at… exhibition. It’s been a while.
利用共同回忆建立情感连接。
How is business? Enclosed kindly see the latest catalog for our new styles.
自然过渡到业务话题，提供价值信息。
Just let me know if you get interested in any of them.
保持低门槛互动，鼓励回复。
Look forward to working with you very soon. 希望很快能再和你合作。
05
针对有新动态潜在客户的精准联系方法
搜索客户社媒，发现有新动向，或者进展，以此为契机～
Hi XXX,
I was thinking about you the other day, and then I saw on Instagram that you open another children’s wear store. Congratulations!
基于真实信息建立联系，表达真诚祝福。
We have updated a variety of new designs for next season. Let me know if you’d like to check them out.
结合对方需求提供解决方案。
May your business grow and bring you prosperity.
传递美好祝愿，提升好感度。