In the face of adversity, the promotional wisdom of duty-free stores offers a compelling case study in resilience and strategic innovation. These establishments, often perceived as vulnerable to travel disruptions and economic downturns, have mastered the art of turning challenges into opportunities. By delving into their逆袭之道 (counterattack path), we can uncover five essential English expressions that encapsulate their success. Firstly, “weather the storm” emphasizes the importance of enduring difficult times with resilience. Secondly, “seize the moment” highlights the need to capitalize on emerging opportunities swiftly. Thirdly, “think outside the box” underscores the value of creative problem-solving beyond conventional methods. Fourthly, “customer-centric approach” underscores the focus on meeting consumer needs in innovative ways. Lastly, “pivot strategically” captures the ability to adapt business models in response to changing market dynamics. These expressions not only reflect the tactics employed by duty-free stores but also offer valuable insights for businesses facing their own adversities.